"love the ride"
When car mechanic Dirk J. and his wife Simone travelled through Canada for two months in 1988, nobody could have known that this trip would develop into one of the most successful and constant relationships in the German bicycle scene.
Together with the owners, the NAGEL team has developed BIKEACTION’s corporate image – from logo to all PR tools and website, which includes a comprehensive catalogue with more than 560 items from RockyMountain, RaceFace, Syncros, EVOC, Genuine Innovations and Marushin. A blog function for news, a database-based search function for traders, newsletter management and video-blogs are only a few of the website’s features.
