"Arriving at the Top"
The BZB cable cars take all people, no matter how old or unfit, to the top of the unique peaks of Garmisch-Partenkirchen. No matter whether summer or winter; whether hikers or skiers. One of the highlights is certainly Germany’s highest mountain: the Zugspitze.
NAGEL Advertising Agency delivers creative ideas for the marketing of the cable cars in and around Garmisch. Local ‘insider knowledge’ is as much part of the campaigns as is the good understanding of technical and logistical challenges that have to be managed by BZB every year.
