The new "Birdies for Education Club", founded by the PROject Golf Sports association, aims to help disadvantaged children and teens. Thanks to donations, the club provides golf instructors, equipment, etc. to these kids, in order that golf can provide them a way into another life.

The Nagel advertising agency was commissioned to create the logo and web design. In developing an appropriate design language, it was important to put the thoughts of charity, the serious educational background but also the playfulness of children and young people equally into account. The logo, in reminiscent of the cool, sophisticated American football badges, gives the rather bourgeois golf sport image a new appearance, and combines the basic elements in one visual form: golf racket, golf ball, pencil and book - in a clear design, with fresh colors and bright green lawn.

The web design addresses this design concept. First of all, the user finds a clearly structured main navigation, placed on a clean, transparent background. The different categories however, are held in a playful social media style, which emphasizes the communicative and youthful character of the project. In addition, the new website has an online fundraising tool, so that the user can immediately donate to this project.